Qual o valor que queremos criar em nossa social network?

Conheci o Chris Meyer em 2001, na época em que a Monitor Group comprou a GBN (da qual fazíamos parte como Zumble desde 97). Foi ele quem trouxe o Jaron Lenier para um projeto de cenários que fizemos para a BellSouth (lá e aqui, no Brasil). Ele hoje é o principal executivo de um negócio da Monitor chamado Monitor Networks e eu pedi a ajuda dele por e-mail para o nosso tema de Social Networks (que é a proposta de valor da Monitor Networks aos seus clientes). Vejam a resposta abaixo:

I'm happy to tell you that this year is finally when the "rubber meets the road" down here in Boston. We are finally turning our Monitor Networks conversations into actions, projects and making some dollars for Bill and Glen (who you know well!!). We gave up the idea of a general theory of human networks and concentrated our efforts in producing practical guidelines for the projects leaders we have in the joint engagements along with Monitor Consulting. I need to be honest with you: what we have in our hands is just what emerged from the first few years of experience. Getting payback on investment in a social network is too hard yet. But our clients know exactly what kind of value they want the network to create. I hope the following model can help you and your counterparts at DBM to organize your efforts - this is a public material I´ve been exposing in different venues everytime I´m asked to. So, feel free to share it with your colleagues. In the recent HBR "Breakthrough Ideas for 2007" I explore this concept based in our experience so far. Any other comment, question or idea, please let me know.